Quotes From "The Tribe That Discovered Trust: How Trust Is Created Propagated Lost And Regained In Commercial Interactions" By David Amerland

1
Leaders lead by example. No leader asks more than he is prepared to give himself. David Amerland
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Life at the edge of the world, it was felt, could go on forever. David Amerland
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Risks must balance rewards. David Amerland
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In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so. David Amerland
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Initial or mutual trust (the type of trust that makes us, irrationally, trust strangers) then enabled the complex planning that allowed man to transition from a tribe of hunter-gatherers whose fate depended on external factors to an agricultural society where complex, planned outcomes could be put into motion. David Amerland
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Trust is what monetizes the attention economy. David Amerland